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Robinson Smith

Member since August 2016Contact Robinson

  • Creative Director Varsity
  • Lemoyne Pennsylvania
  • 17043 USA

Articles by Robinson All articles by Robinson

  • The Real Way To Reach Baby Boomers in Engage:Boomers on 08/22/2016

    Marketers have successfully used real people of all ages to advertise their products, especially in the beauty and fashion realms. One campaign I really like is for Cole Haan, which celebrated its 85th anniversary with ads showing black-and-white portraits of people who were born in 1928, including poet Maya Angelou and astronaut Captain Jim Lovell.

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