Robinson SmithMember since August 2016Contact Robinson
- Creative Director Varsity
- Lemoyne Pennsylvania
- 17043 USA
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- The Real Way To Reach Baby Boomers in
Marketers have successfully used real people of all ages to advertise their products, especially in the beauty and fashion realms. One campaign I really like is for Cole Haan, which celebrated its 85th anniversary with ads showing black-and-white portraits of people who were born in 1928, including poet Maya Angelou and astronaut Captain Jim Lovell.