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Christina Goldschmidt

Member since August 2016Contact Christina

As the Director of UX, Christina leads the team who conducts research to generate user insights, develops the strategy for the experience and content on the products we make for clients, and designs the information hierarchy of those products and all interactions. She and her team test and validate everything Cake & Arrow makes to keep everyone focused on the end goal. Christina’s diverse background began in archeology and anthropology, where she first started her quest to understand what makes people tick. Finding the web changed her life. She began coding HTML and JavaScript and quickly discovered a great love and aptitude for design. She’s been obsessed with HCI and usability ever since. Experience in a range of industries followed (media & entertainment, start-ups, ecommerce, legal, finance, healthcare and insurance), including Fortune 500 companies American Express, The Discovery Channel, Omnicom Media Group, and Morgan Stanley. Varied roles in digital—from developer to visual design, digital marketing to UX—have not only made her an excellent mentor at Cake & Arrow, but a UX instructor at NYC-based General Assembly. She has a BS from Rensselaer Polytechnic Institute and an MBA from the NYU Stern School of Business.

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