Melissa Barrett

Member since August 2016Contact Melissa

Consumer Trust, A Digitally Disrupted Dynamic in Marketing: CPG on 08/24/2016
Digital technologies have provided society with unprecedented access to publicly review, rate and scrutinize consumer goods companies, placing increased power in the hands of individuals to act independently and on their own terms. The fact that consumers use of online reviews and recommendations from their friends (and others) are so successful is reflective of the paradigm shift where a new world of trust is emerging; transferring trust from the power of the institution to the hands of the individual. Whilst this level of unregulated exposure can be daunting for consumer goods companies, this type of sharing and trust generation also has the potential to generate significant revenue benefits for the industry.

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