Merrily McGugan

Member since August 2016Contact Merrily

What's Half An Ad Worth? Pre-Bid Viewability Solutions Help Marketers Find Out in Real-Time Daily on 09/01/2016
Non-viewable ads are unacceptable. That's why the Interactive Ad Bureau UK plans to review its viewability principles by 2017, while various U.S. vendors are striving to improve quality and safety for advertisers and their media investments. But the truth? 2016's viewability metrics are still very much a work in progress.

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