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Erik Herskind

Member since August 2016Contact Erik

Erik is the CEO of Dallas-based creative agency greenlight. This 10-year-old agency works closely with its partners, including Gold’s Gym, La Quinta Inns & Suites, La Cantera Resort & Spa and Plum Yoga in Dallas to bring innovative thinking, goals and ultimately, brands, to life. The agency’s dedication to a robust agency culture, one that is inclusive, fun and atypical (in a good way), led greenlight to be named one of the Dallas Business Journal’s 2016 Best Places to Work in North Texas.

Articles by Erik All articles by Erik

  • A Brand's Purpose Resonates With Luxury Buyers in Engage:Affluent on 03/29/2017

    The idea of a brand having a purpose isn't new. All brands have always had one, but today, that word means something much different to consumers. Today, purpose is more about what the brand stands for than it is about why it exists. Yes, consumers want to know the brand, buy from the brand and talk about the brand, but they ultimately will only stand up for the brand if they believe it has a meaningful purpose.

  • Yes, Luxury Brands, You Can Survive The Holidays Without A Discount in Engage:Affluent on 12/06/2016

    We just made it through a record-breaking Black Friday and Cyber Monday, but that's just the beginning. It's that time of year when retailers across the country go into hyper-sales mode to push brands in front of shoppers with open wallets. When consumers are conditioned to expect discounts and deals, we've got to look at how luxury brands stay authentic when taking on the holiday shopping season. While 2016 may not be particularly different than years past, there's something refreshing about luxury brands that keep discounts off the table, staying true to an original brand, and innovating their approach to reaching target consumers.

  • Yep, The Affluent Can Improve Their Social Status. How? By Traveling in Marketing: Travel on 09/26/2016

    Can we really achieve social status just by traveling? It wasn't that long ago when the well-to-do went straight for purchasing (and showing off) expensive new possessions. Want to get a leg-up on the neighbors? Buy a new Mercedes or Rolex or Gucci purse. But there's only so many pairs of Louboutins a person can buy before needing something "more."

  • Yep, The Affluent Can Improve Their Social Status. How? By Traveling in Engage:Affluent on 08/31/2016

    Can we really achieve social status just by traveling? It wasn't that long ago when the well-to-do went straight for purchasing (and showing off) expensive new possessions. Want to get a leg-up on the neighbors? Buy a new Mercedes or Rolex or Gucci purse. But there's only so many pairs of Louboutins a person can buy before needing something "more."

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