Gretchen Tibbits is a media executive with more than 25 years of experience in general management, strategy, finance, operations, and strategic branding. She has worked for a diverse group of companies including Hearst Business Media, StyleCaster, Maxim, ESPN, Working Woman Network, and Inc. She holds an M.B.A. in Finance and Management from NYU, where she was a Stern Scholar, and a B.A. from the University of Virginia, where she was an Echols Scholar and a Lawn Resident. She is a proud resident of Harlem, a theatre lover, a wine collector, and an avid traveler.
- Succeeding In A Distributed Platform Reality in
Supply-Side Insider on
10/14/2016
Leveraging distributed platforms has become a key growth mechanism for most digital media companies. In the past, content distribution was controlled by media conglomerates, who owned large groups of
television stations, radio stations, newspapers (national and local) and magazines. Many would say they also controlled the conversation. Today, the content creation voices are vast, and there is an
abundance of distribution options: traditional media, social media platforms, news aggregators, messaging apps, and syndication on other Web sites. Content creators have a choice, and the distribution
path they select is pivotal to achieve success.
- Branded Content Is Key To Growth in
Supply-Side Insider on
09/16/2016
Reactions to the phrase "branded content" today span a spectrum from "the only way to reach an audience" to "a thinly veiled attack on what's left of journalism." While there is an element of truth to
both statements, I think we can all agree that they are both a bit extreme. Branded content is a significant growth opportunity for established media publishers and startups alike, and it's here to
stay -- so what's the best way to approach it?