Search by name, company, title, location, etc.

Gretchen Tibbits

Member since September 2016Contact Gretchen

Gretchen Tibbits is a media executive with more than 25 years of experience in general management, strategy, finance, operations, and strategic branding. She has worked for a diverse group of companies including Hearst Business Media, StyleCaster, Maxim, ESPN, Working Woman Network, and Inc. She holds an M.B.A. in Finance and Management from NYU, where she was a Stern Scholar, and a B.A. from the University of Virginia, where she was an Echols Scholar and a Lawn Resident. She is a proud resident of Harlem, a theatre lover, a wine collector, and an avid traveler.

Articles by Gretchen All articles by Gretchen

  • Succeeding In A Distributed Platform Reality in Supply-Side Insider on 10/14/2016

    Leveraging distributed platforms has become a key growth mechanism for most digital media companies. In the past, content distribution was controlled by media conglomerates, who owned large groups of television stations, radio stations, newspapers (national and local) and magazines. Many would say they also controlled the conversation. Today, the content creation voices are vast, and there is an abundance of distribution options: traditional media, social media platforms, news aggregators, messaging apps, and syndication on other Web sites. Content creators have a choice, and the distribution path they select is pivotal to achieve success.

  • Branded Content Is Key To Growth in Supply-Side Insider on 09/16/2016

    Reactions to the phrase "branded content" today span a spectrum from "the only way to reach an audience" to "a thinly veiled attack on what's left of journalism." While there is an element of truth to both statements, I think we can all agree that they are both a bit extreme. Branded content is a significant growth opportunity for established media publishers and startups alike, and it's here to stay -- so what's the best way to approach it?

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.