- Mediation For The Long Term Is More Than Just The Highest CPM in
Real-Time Daily on
09/16/2016
Over the last year there has been a lot of interest in ad mediation solutions that can work across a greater number of demand sources, optimizing toward the best eCPM. These newer solutions have
typically taken the form of some kind of header bidding, running a first-party auction across the top bids from multiple exchanges.