Dan Raffe

Member since September 2008Contact Dan

Digital Specialist with a deep knowledge in Programmatic and Search Marketing. When not working, enjoy traveling, food and adventure.

Implementing A Data Strategy With Your Programmatic Buying in Real-Time Daily on 01/16/2017
Diving into programmatic advertising without a data strategy is like charging into battle without using your archers. If you're a "Game of Thrones" fan, you know this method isn't effective. Yet many advertisers are eschewing a first-party data strategy for their digital media campaigns. In other words, they aren't using their own data to guide strategy - nor are they using their campaigns to capture more data.
Mapping The Right Programmatic KPIs To Your Goals in Real-Time Daily on 12/09/2016
Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you've failed if the cost exceeds the value of that customer. Success depends largely on how marketers define goals and set key performance indicators (KPIs), as well as their ability to adjust campaigns in real time.
Taking Programmatic In-House? What to Consider First in Real-Time Daily on 09/22/2016
Advertisers trying to bring programmatic advertising in-house are a lot like college freshmen easing into their first semester. Parents aren't around to do dinner prep, laundry service, and wake-up calls, and ad-tech vendors aren't there to run campaigns. Like college kids learning essential life skills, agencies must adopt a way of advertising that will preserve their survival.

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