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- The Case Against Case Studies: 3 Ways To Answer The Need, Not The Ask in
Real-Time Daily on
09/20/2016
"Can you send me case studies?" Everyone on the buy side has asked this question; everyone on the sell side has been asked. Underneath the common question are some real needs that go beyond what
often comes across as a request for marketing-approved collateral. So let's look at what buyers (marketers, agencies) may really be asking for, so sellers (ad-tech vendors) answer those needs with
more than a glossy piece of paper. Here are the three most common reasons why sellers ask for case studies: