I'm the Chief Strategy Officer for the MMA Global. We are a big tent organization that brings together brands, agency, media companies and technology companies to understand and deliver value for mobile centric experiences.
- Marketers, Now Is Not The Time To Phone It In in
Marketing: Entertainment on
09/21/2016
When Advertising Week approaches each year, I imagine the anticipation and sudden flurry of activity we marketers experience is a bit like award season for the entertainment industry. There are
industry a-listers, high-profile events, award ceremonies, invite-only dinners... and while we may not have the same fashion sense, we still have photographers waiting at the step and repeat.