Sheryl DaijaMember since September 2016Contact Sheryl
I'm the Chief Strategy Officer for the MMA Global. We are a big tent organization that brings together brands, agency, media companies and technology companies to understand and deliver value for mobile centric experiences.
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- Marketers, Now Is Not The Time To Phone It In in
Marketing: Entertainment on
When Advertising Week approaches each year, I imagine the anticipation and sudden flurry of activity we marketers experience is a bit like award season for the entertainment industry. There are industry a-listers, high-profile events, award ceremonies, invite-only dinners... and while we may not have the same fashion sense, we still have photographers waiting at the step and repeat.