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Stephen Taylor

Member since August 2016Contact Stephen

Stephen is a Brit living in San Francisco — from where he oversees the global sales, operations, product, partnerships and marketing for the core Sojern business. Throughout his career, Stephen has been a pioneer of data-driven marketing and is passionate about building global businesses. Most recently, Stephen served as the CEO of Qype, acquired by Yelp. Prior to that, he led Yahoo!’s European consumer business and was EMEA Managing Director for Overture. Early in his career, Stephen was one of the first employees at Air Miles (acquired by British Airways). Stephen graduated with honors from the University of Birmingham and is a non-executive director of several other internet and mobile businesses.

Articles by Stephen All articles by Stephen

  • For Travel Marketers, The 'January Jump' Is A Big Missed Opportunity in Marketing: Travel on 01/27/2017

    In the travel industry, it's somewhat of a "public secret" that January is one of (if not the) top months for researching and booking travel in many parts of the world. In the U.S. alone, up to 65 million travelers take flight and enjoy spring break getaways. Year after year, we see this surge in spring and summer travel searches during January and throughout the first quarter, the so-called "January jump."

  • In 2017, Programmatic Native Ads Could Help Boost Travel Brands in Marketing: Travel on 11/22/2016

    According to eMarketer, native advertising is already a $16-billion business and is expected to more than double, to $33.5 billion by 2020. And it makes sense: Native ads, unlike traditional banner ads, consist of high-quality content that integrates with the website they're displayed on by looking and feeling like they are part of the page. They're not intrusive and they're relevant to the other content on the page.

  • Holiday Season Ad Stampede: Can Travel Marketing Rise To The Surface? in Marketing: Travel on 10/28/2016

    Though we may not want to admit it, Christmas is right around the corner, and with it comes one of the busiest seasons for travel marketers. It's not a secret that during the holiday season everyone amps up their advertising for one last push before the end of the year, and it can be a challenge to stand out in all the advertising noise.

  • Programmatic Video Moves The Needle For Travel  in Marketing: Travel on 09/23/2016

    If programmatic video is the future of advertising, then, in the words of the great science fiction writer William Gibson, "The future is already here - it's just not very evenly distributed." The distribution varies from industry to industry, simply because some are better suited than others. Accounting, for instance, may benefit less from great video ads than travel.

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