- Reaching Generation Z in
Engage:Teens on
09/27/2016
With lower attention spans and higher media exposure, brands will need to cut through the clutter to draw Gen Z's to their ads. (Generation Z, also known as "post-Millennials," commonly refers to the
cohort of individuals born after 1996.) Marketers might need to refresh their ads more frequently for this group than any other generation. To get their attention, marketers can also attach their ads
to exclusive content preview clips for new movies or game highlights from major sporting events.