As Brunner’s VP, Director of Social Media, George leads the social media discipline, a family of cross-functional teams comprised of advertising creative, public relations, media, and digital professionals who are focused on delivering social media ideas and solutions that further our clients’ strategic goals and priorities. He advocates that brands need to think more like publishers and follow a “social by design” philosophy, strategically fusing consumer insights with social engagement strategies and tactics to drive content virality and increase brands’ social currency. George’s experience in digital and social media marketing is substantial. For more than a decade, he has provided digital marketing counsel to consumer packaged goods companies, retailers, restaurant chains, healthcare concerns, technology enterprises, not-for-profit organizations, and issue/political campaigns. An early adopter of social technologies, he remains engrossed in social/digital and emerging media and its ongoing impact on advertising and marketing, publishing and speaking frequently on the subject. National brand experience includes: Aquafresh, Beazer Homes, Bob Evans, College Inn, Del Monte, DeVry University, Nestle Drumstick, FEIN, Frosty Paws, Golf Pride, Huffy, Jamba Energy, James Hardie, Marzetti, Mattel, Stouffer’s, Olympic Paints & Stains, Ore Ida, Outshine (formerly Dreyer’s/Edy’s Fruit Bars), PNC, Premier Nutrition, Skinny Cow, TUMS, and Zippo. Specialties: Digital and social media marketing, contact strategy/touchpoint planning and account leadership.