Daniel Smythe
Member since September 2016Contact Daniel- Managing Director Accenture
- New York New York
- NY10105 USA
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- Why Social Media Is Revenue Ready in
Marketing: CPG on
09/28/2016
The internet is abuzz with pundits hailing the end of social media as a sales channel. In reality, most consumer packaged goods (CPG) companies do not have a sales and marketing strategy that incorporates social. However, social media is here to stay as a channel and moving beyond "like" to "buy" is no small task.
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