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Daniel Smythe

Member since September 2016Contact Daniel

  • Managing Director Accenture
  • New York New York
  • NY10105 USA

Articles by Daniel All articles by Daniel

  • Why Social Media Is Revenue Ready in Marketing: CPG on 09/28/2016

    The internet is abuzz with pundits hailing the end of social media as a sales channel. In reality, most consumer packaged goods (CPG) companies do not have a sales and marketing strategy that incorporates social. However, social media is here to stay as a channel and moving beyond "like" to "buy" is no small task.

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