As Strategy Director at Rufus Leonard, Ross works on helping establish the balance between a brand’s commercial and market aspirations and business objectives, its current or planned capabilities and the needs and behaviours of current and future customers. Ross works closely with the design/UX and delivery teams to help turn this work into a real and relevant customer experience. Prior to Rufus Leonard, Ross worked at Engine and at IDEO in London and San Francisco as a Service Designer. Most recently, Ross was a Strategy Director at Wilson Fletcher. He has worked across the full lifecycle of design and innovation projects for clients such as BT Sport, RBS, Pizza Express and The AA.