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Roberto Villazon

Member since October 2016Contact Roberto

Roberto Villazon is the Founder & CEO of Hi-gloss, the brand strategy and creative media agency dedicated to building brands through bold storytelling and immersive experiences. With his creative vision and dedication to stellar design, Villazon has created the premiere go-to creative media shop for luxury and hospitality brands. Villazon’s success in the industry could be attributed to his passion for creativity. Pulling from his master’s studies in architecture and a prosperous stint at famed architecture firm Arquitectonica, throughout his career Villazon has created thoughtful experiences and activations for brands such as Clear Channel, Disney’s Pop Century Resort, and American Airlines. Villazon opened the doors to Hi-gloss in 2004, and has since has grown the agency to include a wide range of capabilities in brand strategy and design, advertising, media buying and planning, as well as digital and social media. Villazon has also been the force behind the agency’s growing client roster which includes luxury watchmaker Longines, renowned hospitality brands like Waldorf Astoria Orlando, Fontainebleau, The Cove Atlantis, W South Beach, Hilton Orlando Bonnet Creek Resort, and much more.

Articles by Roberto All articles by Roberto

  • 5 Essential Marketing Tips For 2018 in Marketing Insider on 02/08/2018

    Every start to the year inspires newness and a point of reflection. Whether personally or in business, we pause to look back and plan forward. This is the time we at least attempt to reset our efforts. Learning from the good and bad of the previous year, with the hope of designing a better roadmap for achieving our goals. While we do not have a crystal ball to see the future, we can certainly take steps to be better prepared for what is ahead in marketing for 2018. Here are some trends we think you should not ignore.

  • How Content Can Help Hotels Compete With Vacation Rentals in Marketing: Travel on 08/02/2017

    Travelers will mostly opt to experience their destinations as "the locals" do. In fact, myriad destination specific experiences are the main reason for leisure travel. It seems obvious, but hotels often miss that important detail. While hotels often craft polished, streamlined, inclusive and on-premise engagements for guests, it is off the beaten path where the magic is happening.

  • Getting It Right: Value-added Hospitality Content Marketing in Marketing: Travel on 03/01/2017

    Content is ubiquitous. Currently, it seems like everything posted online falls within the category of content. However, content marketing speaks specifically to the multi-sensory messages created by brands for consumption by a targeted audience.

  • From Fashion To Fitness: Luxury Brands Are The Next Wave Of Disruption In Hospitality  in Marketing: Travel on 12/07/2016

    The travel industry is constantly being disrupted, which often provides great benefits for travelers and a path to fostering a culture of innovation and new business models. A current trend in hotel and travel disruption is coming from a new breed of unlikely players within the luxury brand space. Over the course of 2015, brands have surprisingly taken the leap into the hospitality industry, from a plan by West Elm to launch a line of boutique hotels, Equinox expanding into hotels earlier this year, and Karl Lagerfeld's decision to launch his own brand of hotels.

  • Bring The Playtime Of Vacation To Snap in Marketing: Travel on 10/12/2016

    The increasingly popular social platform Snap (formerly known as Snapchat) has allowed consumers to share their experiences around the world in real-time. It also allows a great opportunity for hotel brands to use the platform to reach consumers in a different, more meaningful way. If done right.

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