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Matt Murphy

Member since September 2016Contact Matt

Matthew Murphy is the vice president of product and digital strategy for Gamut. In this role, he is responsible for evaluating emerging advertising technologies relative to marketplace demand, aligning Gamut’s sales efforts with best-of-breed products and cross-platform targeted packages. Murphy has over 15 years’ experience in sales leadership, business development, and product strategy in the advertising and technology industries. He has worked for a variety of businesses in these industries, including: Best Internet, Verio / NTT, DirecTV Broadband and In these roles, Murphy focused on business planning, product development, marketing and channel partnerships. Over the course of his career, he has been instrumental in the creation and deployment of comprehensive go-to-market strategies. Murphy is a certified Scrum Master and attended San Jose State University with a focus on Economics.

Articles by Matt All articles by Matt

  • Publisher Staffing In Era Of Header Bidding  in Supply-Side Insider on 01/13/2017

    Header bidding has become the new obsession of the fast-changing advertising industry. This advanced technology has presented a slew of new opportunities for both advertisers and publishers, but there is a learning curve involved.

  • User Engagement Remains Challenge For Digital Video in Supply-Side Insider on 12/09/2016

    It's no secret that video is the darling of the advertising industry. It is a highly engaging format that attracts both advertisers and publishers alike. This affinity has publishers quickly looking for ways to capitalize on a piece of the video pie.

  • Content: The Crown Jewel of Premium in Supply-Side Insider on 10/26/2016

    The growth of the digital landscape has fueled a contentious debate over what exactly premium inventory is. Programmatic buyers can use data targeting and inventory quality signals to sniff out a bot or determine viewability. To some, this means premium; to others, premium depends simply on audience size. However, both of these perspectives miss the target when it comes to defining truly premium inventory: content.

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