Teutly Corriea
Member since October 2016Contact Teutly- Senior Managing Director Accenture
- New York New York
- NY10105 USA
- Rethinking CPG Brands For A More Fluid Age in
Marketing: CPG on
12/28/2016
Until recently, CPG companies could rely on a time-tested formula to create brand loyalty: provide a trusted, competitively priced product and then invest in advertising and in-store promotions to
grow consumer mindshare.
- How Companies Can Achieve Cut-through To Reach Millennials in
Marketing: CPG on
11/29/2016
According to the U.S. Census Board, there are 92 million millennials, making this generation the biggest in U.S. history. The millennial is set to dominate spending, and consumer packaged goods
companies need to adapt to tap into a generation who collectively are expected to spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes. Mining data for insights
on shopping habits and learning from the start-up community will be key to reaching the millennial consumer.
- How 'Living Services' Are Changing What We See And How We Shop in
Marketing: CPG on
10/27/2016
For decades, brand was everything in the world of consumer goods. To tempt you into buying their products, companies would invest hundreds of millions in advertising campaigns to make their brands
recognizable, distinctive and desirable.