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Teutly Corriea

Member since October 2016Contact Teutly

  • Senior Managing Director Accenture
  • New York New York
  • NY10105 USA

Articles by Teutly All articles by Teutly

  • Rethinking CPG Brands For A More Fluid Age in Marketing: CPG on 12/28/2016

    Until recently, CPG companies could rely on a time-tested formula to create brand loyalty: provide a trusted, competitively priced product and then invest in advertising and in-store promotions to grow consumer mindshare.

  • How Companies Can Achieve Cut-through To Reach Millennials in Marketing: CPG on 11/29/2016

    According to the U.S. Census Board, there are 92 million millennials, making this generation the biggest in U.S. history. The millennial is set to dominate spending, and consumer packaged goods companies need to adapt to tap into a generation who collectively are expected to spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes. Mining data for insights on shopping habits and learning from the start-up community will be key to reaching the millennial consumer.

  • How 'Living Services' Are Changing What We See And How We Shop in Marketing: CPG on 10/27/2016

    For decades, brand was everything in the world of consumer goods. To tempt you into buying their products, companies would invest hundreds of millions in advertising campaigns to make their brands recognizable, distinctive and desirable.

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