Jennifer Molina, executive producer and content strategist for Wochit Productions, is an Emmy-award winning filmmaker and producer of documentary films such as Uniform Betrayal: Rape in the Military and life @ the end: caring in the face of loss, In her current role, she leads Wochit's team of content creators who produce over 400 videos each day with an emphasis on journalistic storytelling.
- Hip To Be Square in
Engage:Teens on
12/01/2016
When it comes to marketing to teens, as the old saying goes, "Don't be a square!" Unless, that is, you're talking about reaching Gen Z through social video.
- Learning From Teen Engagement With The Elections in
Engage:Teens on
11/03/2016
It seems like every day there's a new study on Gen Z's digital habits. Regardless of the source, the numbers make one thing clear: It's a smartphone world. By 2020, a whopping 92% of teens are
expected to own a smartphone, according to eMarketer. It's also not entirely unfair to say they're media-addicted. A study cited by the "Los Angeles Times" noted that the average number of hours spent
watching media per day is six for teens and nine for teens. Nine hours. That's a full-time job!