Gil Rachlin
Member since November 2016Contact Gil- VP, Global Head of Products & Engineering, Programmatic Sizmek
- LinkedIn: http://www.linkedin.com/in/gilrachlin
- Twitter: @gilrachlin
- New York New York
- 10016 USA
Product Strategy expert and Data Architect running methodical innovation and data validated learning to track business performance. I am passionate about the idea and how it can be turned into a profitable multimillion dollar venture, creating the market and partnerships around it. Specialties: Focus on growth strategy, partnerships, business operations and sales, product & technology, data and content.
Articles by Gil All articles by Gil
- Advertisers Will Soon Feel Impact Of Generic Programmatic Platforms in
Real-Time Daily on
11/14/2016
The platforms that blazed the trail in programmatic have now reached maturation, and the segment is entering a new phase of realization. Yet gaps continue to emerge, some of which are fundamental and require a change in the underlying framework of the mature platforms. New companies trying to fill these market gaps have a choice to either rebuild the core components of the industry, or rely on outside technology so that they can focus on solving industry challenges that are better aligned with their internal skill set. This has led to the rise of generic core platforms: that is, pieces of technology that handle some of the core responsibilities of a programmatic platform and are often white-labeled as part of a full-stack solution.
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