Jonathan Cohen
Member since November 2016- Principal Brand Analyst Amobee
- New York New York
- 10010 USA
Jonathan Cohen is Amobee’s Principal Brand Analyst, providing data and insights on brands and audiences for the world’s leading news media publications using Amobee’s patented Brand Intelligence technology. Previously, Jonathan worked in big data analytics based roles for Israeli start-ups, including Kontera and Logia Group. Jonathan has over 10 years of experience in big data analytics and holds a B.A. in Television and Writing Production from Columbia College. Jonathan resides in New York; when he’s not analyzing brands and trends, you can find him on stage with his comedy troupe doing improv.
Articles by Jonathan All articles by Jonathan
- How Brands Can Authentically Engage Around Social Issues in
MediaDailyNews on
05/09/2017
Brands that adapt the strategy of selling a social cause and position themselves as thought leaders around that specific cause create campaigns that feel more authentic and empathetic. Also, speaking to a social cause should be viewed as a long-term commitment for a brand.
- Forget Brackets. March Madness Predictive Analytics Are Most Useful For Marketers in
Marketing: Entertainment on
03/16/2017
There's never more interest in predictive analytics than around March Madness, when fans are looking for whatever edge they can get in filling out the perfect bracket. There are also few uses of predictive analytics that are more Sisyphean; according to DePaul University professor Jeff Bergen, the odds of having a perfect March Madness bracket are 1 in 9,223,372,036,854,775,808.
- The Past And Present Importance Of Big Data For Entertainment Marketing in
Marketing: Entertainment on
11/17/2016
The convergence of art and science has yielded some of the more interesting innovations of our time. As a brand analyst, I'm fortunate to see on a daily basis how technology is transforming marketing. I was recently reminded of this when reading Powerhouse: The Untold Story of Hollywood's Creative Artists Agency. While the buzz around this book has mostly been about the decaying friendship between CAA co-founders Michael Ovitz and Ron Meyer, there's a more salient storyline hiding in plain sight that reveals why data analytics and insights are massively important to the future of the film industry.
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