Responsible for video and rich media product strategy including thought leadership, product evangelization, global training and operational support.
- Can Facebook's Metrics Blunder Help Us To Measure Better? in
Real-Time Daily on
11/18/2016
Facebook is in the news again, reporting ad-metric errors and inconsistencies. I think this is a great thing for our industry! No, this is not schadenfreude or facetiousness. I'm honestly hopeful that
this will lead to thoughtful conversations about what metrics mean, and when digital ads are truly effective.