Jason Bercovici
Member since December 2004Contact Jason- Senior Manager, Creative Strategy Exponential
- www.exponential.com
- LinkedIn: https://www.linkedin.com/in/jberc
- 2101 E. El Segundo Blvd.
- Suite 205
- El Segundo California
- 90245 USA
Responsible for video and rich media product strategy including thought leadership, product evangelization, global training and operational support.
Articles by Jason All articles by Jason
- Can Facebook's Metrics Blunder Help Us To Measure Better? in
Real-Time Daily on
11/18/2016
Facebook is in the news again, reporting ad-metric errors and inconsistencies. I think this is a great thing for our industry! No, this is not schadenfreude or facetiousness. I'm honestly hopeful that this will lead to thoughtful conversations about what metrics mean, and when digital ads are truly effective.
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