Gabriela Alcantara-Diaz is a twenty-five year advertising veteran and founder of Semilla AD, Inc. She is recognized for managing agencies' multiple disciplines and cultivating long-lasting client relationships. Her expertise includes ensuring brand sustainability and growth potential by providing strategic integrated communications guidance to a wide range of marketers navigating the complexities of an evolving Upscale Hispanic segment with innate cultural distinctions.
- What The Election Taught Us About The Complexity Of Hispanic Voters in
Engage:Hispanics on
11/21/2016
Complexities associated with navigating the new majority were amplified during the 2016 Presidential election with increasing ethnic diversification, generational differences, and the growth of
upwardly mobile Hispanic households influencing candidate selection. Increasingly progressive-minded U.S. born Latinos and Latina power also played a role.