Lauren Atieh
Member since May 2015Contact Lauren- Client Strategy Manager Adaptly
- New York New York
- 10029 USA
Articles by Lauren All articles by Lauren
- Not Your Everyday Strategy: Social Advertising Tips For CPG Brands in
Marketing: CPG on
11/23/2016
In 2016, consumer packaged goods and consumer products advertisers in the U.S. will spend $5.97 billion on digital marketing, an 18.2% increase over last year. And why not: market research company IRI reports that 76% of CPG shopping trips start online, and many consumers continue researching products and comparing prices on smartphones while in the shopping aisles. Consequently, brands are targeting 60% of their digital spend to mobile devices.
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