Jamie Anderson
Member since December 2016Contact Jamie- Senior Vice President and Chief Marketing Officer, SAP Hybris SAP Hybris
- https://www.hybris.com/en/
- LinkedIn: https://www.linkedin.com/in/andersonjamie
- Twitter: @collsdad
- Edinburgh
- Edinburgh GBR
Jamie Anderson is Senior Vice President and Chief Marketing Officer, SAP Hybris. As SVP and CMO, Jamie focuses on SAP Hybris’ customer engagement and commerce portfolio which incorporates solutions that support businesses across five key pillars: commerce, billing, marketing, sales, and service. Jamie is responsible for solution marketing, branding and events, industry marketing, demand generation, field marketing, as well as public, analyst, and influencer relations for SAP Hybris. Jamie is a customer experience and CRM veteran, with nearly 20 years of experience in the customer-facing solutions space. He has worked with many brands in defining, building, and implementing engaging customer experiences. In addition to CRM and other front-office solutions, he has deep expertise in e-commerce, web content management, and social business applications.
Articles by Jamie All articles by Jamie
- Is Your Loyalty Program Destroying Your Brand's Value? in
Marketing Daily on
12/06/2016
For most modern consumers, winning extra points will always play second fiddle to price and convenience. It doesn't matter how many brand loyalty cards they have.
Comments by Jamie All comments by Jamie
- Is Your Loyalty Program Destroying Your Brand's Value?
by
Jamie Anderson
(Marketing Daily on
12/06/2016)
Thanks, Yvette. I think that Under Armour’s engagement activities can be viewed as the loyalty program of the future — while they do not follow the traditional point-accrual system, their engagement approach ends up building deeper, more emotional connections with consumers that in turn will lead to loyalty. With Amazon Prime, immediate gratification and actually making people’s lives easier is what makes their customers so loyal!
- Is Your Loyalty Program Destroying Your Brand's Value?
by
Jamie Anderson
(Marketing Daily on
12/06/2016)
Thanks for your thoughts on the article, Dan! I agree with you that it is less about which sector a brand resides in and more about the experience and emotional connection they’re able to build with the consumer. In order to build this connection, brands should consider how they construct and sell “moments” that instill trust. With these emotional triggers, brands will generate a lasting feeling with their audience which ultimately translates to customer loyalty.
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