David Calkins

Member since August 2016Contact David

New Year's Resolution: Don't Let Big Data Kill Storytelling in Marketing: Sports on 12/06/2016
It happens all the time in sports marketing - planners and buyers craft intricate media plans to reach the exact right consumer, using sports as the unparalleled platform of interest that it is, but they lose them in the messaging. In any vertical, but especially in sports, it's important to not only reach consumers on the correct channel, but to tell the correct story for that channel as well. If you're reaching Gen Y women in the Midwest who love college football with your media, but you aren't reaching them with your story, you've missed the point.

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