Kurt Fliegel
Member since December 2016Contact Kurt- Digital Lead for Accenture Media Management, Accenture Operations Accenture
- www.accenture.com
- New York New York
- 10105 USA
- 3 Steps To Achieving Programmatic Media Buying Transparency in
Real-Time Daily on
12/12/2016
A recent report by the Association of National Advertisers (ANA) has reignited the evergreen debate about the issue of transparency in the advertising industry. The spotlight on transparency puts
programmatic at an interesting crossroads, with marketers now reconsidering how best to operate in an opaque ecosystem in order to ensure the best value for their budgets.