Ben has worked across multiple disciplines and multiple sectors in both big and small agencies, independent and international. He stated his career at OgilvyOne and Ogilvy & Mather before joining CMW as planning director. In 2012 he was part of the team that set up Soul – a different kind of agency that recognizes that people buy brands not transactions.  By understanding the soul of a brand – the point where its meaning to an organization intersects with what the brand means to people – it can be landed in the decision making journey. Previous experience includes Ford, Renault, Peugeot, Citroen, Porsche, M&S, John Lewis, PC World, Cadbury, Kellogg’s, Kingsmill.