Jeffrey KatzMember since April 2016Contact Jeffrey
- VP, Business Development GumGum
- Brookeville Maryland
- 20833 USA
Articles by Jeffrey All articles by Jeffrey
- As Sports Consumption Changes, So Must The Measurement Of Sponsorships in
Marketing: Sports on
In LeBron James' career full of highlights, one play stands above all others: The Block. The basketball star's full-court chase-down and rejection of Golden State's Andre Iguodala in game seven of the 2016 NBA Finals helped the Cavaliers win their first-ever title, ending Cleveland's 52-year championship drought. The play has its own Wikipedia page. Even Iguodala recently tipped his cap to LeBron, calling it a "great play" and saying he hears about it all day on social media.