B2B Marketing strategist, content marketer, brand owner, and global executive with more than 15 years experience impacting the visibility and growth of B2B software and services companies by blending innovative and metrics driven marketing strategies online and offline.
Proven ability to lead strategic planning efforts, identify new market opportunities, and direct global teams to execute effective demand generation campaigns for both large public companies and venture-backed start-ups. Extensive experience creating innovative programs that deliver pipeline growth and substantial revenue. Visionary leader with expertise in developing and growing high performing teams that deliver measurable program ROI.
Contributing Writer for many industry publications, blogs and websites. Frequent Contributor to Marketing Profs MP Daily Fix Blog http://www.mpdailyfix.com/author/aaron-dun/
Specialties:
Marketing strategy
Demand generation
Content Marketing
Inbound Marketing
Web and Digital marketing (including SEO/PPC, CMS management, UX and conversion strategy)
Product Marketing
Marketing communications
Market segmentation and target account selling
Product Strategy, positioning & market segmentation
Telesales management
- B2B Marketers Take Notice: The Millennials Are Here in
Engage:Millennials on
09/22/2017
We hear a lot about Millennials today: they're the largest living generation, perhaps they're entitled, they might be ruining retail, etc. Whether it's ideologically or behaviorally, there is a sense
that Millennials are different from previous generations - and that difference doesn't end in the B2C universe.
- 5 Bad Marketing Habits To Kick In 2017 in
Marketing Daily on
01/31/2017
Campaigns that saw the most success in 2016 were those that broke the mold, personalized the user experience and incorporated new and different platforms.