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B2B Marketing strategist, content marketer, brand owner, and global executive with more than 15 years experience impacting the visibility and growth of B2B software and services companies by blending innovative and metrics driven marketing strategies online and offline. Proven ability to lead strategic planning efforts, identify new market opportunities, and direct global teams to execute effective demand generation campaigns for both large public companies and venture-backed start-ups. Extensive experience creating innovative programs that deliver pipeline growth and substantial revenue. Visionary leader with expertise in developing and growing high performing teams that deliver measurable program ROI. Contributing Writer for many industry publications, blogs and websites. Frequent Contributor to Marketing Profs MP Daily Fix Blog Specialties: Marketing strategy Demand generation Content Marketing Inbound Marketing Web and Digital marketing (including SEO/PPC, CMS management, UX and conversion strategy) Product Marketing Marketing communications Market segmentation and target account selling Product Strategy, positioning & market segmentation Telesales management

Articles by Aaron All articles by Aaron

  • B2B Marketers Take Notice: The Millennials Are Here in Engage:Millennials on 09/22/2017

    We hear a lot about Millennials today: they're the largest living generation, perhaps they're entitled, they might be ruining retail, etc. Whether it's ideologically or behaviorally, there is a sense that Millennials are different from previous generations - and that difference doesn't end in the B2C universe.

  • 5 Bad Marketing Habits To Kick In 2017 in Marketing Daily on 01/31/2017

    Campaigns that saw the most success in 2016 were those that broke the mold, personalized the user experience and incorporated new and different platforms.

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