Andrea Katz
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- Lessons From The City Of Nets On How To Avoid Being Blindsided in
Marketing: Entertainment on
01/31/2017
Unsuspecting Angelinos awoke New Year's Day to find their iconic "Hollywood" sign altered to read "Hollyweed." Amidst the coverage, an astute few noted the exact same stunt had been pulled on Jan. 1, 1976. In Hollywood these days, it seems, even the pranks are reboots.
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