Jodie Lord

Member since January 2017Contact Jodie

Root Your Brand in Consumer Memory in Marketing: CPG on 02/01/2017
Advertising is ultimately an exercise in shaping the memories and associations that consumers hold of a brand. And memory, as we know from neuroscience, is a lot more complicated than we originally thought. The old model of memory oversimplifies the much more complex processes that occur in the brain when a consumer interacts with the many touch-points of a brand.

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