Jodie Lord
Member since January 2017Contact Jodie- Research Director Ameritest
- Albuquerque New Mexico
- 87111 USA
Articles by Jodie All articles by Jodie
- Root Your Brand in Consumer Memory in
Marketing: CPG on
02/01/2017
Advertising is ultimately an exercise in shaping the memories and associations that consumers hold of a brand. And memory, as we know from neuroscience, is a lot more complicated than we originally thought. The old model of memory oversimplifies the much more complex processes that occur in the brain when a consumer interacts with the many touch-points of a brand.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
