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Tom Schmidt

Member since February 2017Contact Tom

Tom leads product management for Video and Display Advertising products at Yahoo. His team is responsible for defining Yahoo’s programmatic advertising strategy and roadmap and driving new feature development. Tom has led product teams and managed programmatic ad platforms at a number of fast growing companies in video, mobile, and display advertising. Previously Tom led product management at BrightRoll, acquired by Yahoo in 2014. Prior to BrightRoll, Tom managed products at Adify, a leading display ad platform, and JumpTap, where he managed mobile advertising, analytics, and consumer search products. Tom holds a BS in Electrical Engineering and an MBA, both from MIT.

Articles by Tom All articles by Tom

  • Trends Shaping Programmatic's Future  in Real-Time Daily on 02/06/2017

    While the past few years were a time of industry change, we've now entered the next chapter of programmatic. So what defines this new era, and how can marketers ensure they're staying ahead of the game? Here's my take on the key trends shaping the programmatic landscape of 2017 and beyond.

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