Erik Dalton has helped spearhead the evolution of Healthcasts since 2005 from a video engagement company to a multi-channel, on-demand educational experience for physicians, and his leadership drives market growth and product innovation for the company. Dalton frequently speaks at industry events, conferences, and within important medical and pharmaceutical publications. He has taken the stage at Digital Pharma East and ePharma, and is a featured contributor in PM360 Magazine. Dalton holds a Bachelor of Science in Information Technology from the University of North Carolina at Chapel Hill.
Articles by Erik All articles by Erik
- Meeting Dr. Friendly in
Marketing: Health on
05/02/2017
Right off, let's assume the best of all possible worlds for pharma marketers. Let's posit the existence of the totally available physician. What would that look like?
- What A Tangled Web in
Marketing: Health on
02/07/2017
The great physicist Richard Feynman famously said, "If you think you understand quantum mechanics, then you don't understand quantum mechanics." The same might be said of today's inter-relationships in healthcare. It was complex enough when there were merely companies, agencies, HCPs, hospitals, and a limited number of media platforms.
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