Jana Fung

Articles by Jana All articles by Jana

• The Future Of Programmatic Is Moving Server-Side: Don't Get Left Behind in Real-Time Daily on 02/13/2017
  

  The concept of server-side header bidding enables publishers to offer inventory simultaneously and directly to ad exchanges, demand-side platforms and direct sources of demand simultaneously to ensure the highest possible yield with no additional latency. This differs from header bidding wrappers because these direct unified auctions evaluate every bid net of revenue share to ensure publishers the highest effective CPM yield on every impression.

Comments by Jana All comments by Jana

• Ad Blocking Grows Globally, But U.S. Lags - For Now by Erik Sass (The Daily Blog on 02/01/2017)
  

  Do you have a link of the full PageFair report available?

• An Axios Of Hope by Ari Rosenberg (Publishing Insider on 01/26/2017)
  

  Hey Ari, yes the auto-play videos can be turned off. The AdsNative technology is flexible and customizable for the publisher to control how the ads will render. In this case, Axios opted for an auto-play experience :)

• An Axios Of Hope by Ari Rosenberg (Publishing Insider on 01/26/2017)
  

  Fantastic piece! AdsNative.com powers the Axios monetization stack behind their native video ads - greatest teams in the world working together!

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