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Jana Fung

Member since January 2017Contact Jana

Jana Fung is a product marketer at AdsNative. To learn more about the company visit www.adsnative.com

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  • The Future Of Programmatic Is Moving Server-Side: Don't Get Left Behind in Real-Time Daily on 02/13/2017

    The concept of server-side header bidding enables publishers to offer inventory simultaneously and directly to ad exchanges, demand-side platforms and direct sources of demand simultaneously to ensure the highest possible yield with no additional latency. This differs from header bidding wrappers because these direct unified auctions evaluate every bid net of revenue share to ensure publishers the highest effective CPM yield on every impression.

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