Blair Matsuura is an Account Director at 3Q Digital. Blair graduated from Stanford University with a degree in Human Biology and held positions at AKQA and iSearch Media before joining 3Q Digital in March of 2014. In his free time he enjoys reading, rock climbing, and learning how to play the game Go.
- App Store Optimization: A Huge Opportunity in 2017 in
Search & Performance Marketing Daily on
02/13/2017
For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time
is spent in apps. And thanks to push notifications and ads for native, search, interstitial, and rewarded video apps, marketers have a new set of tools to drive users and new business through their
app.