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When major crisis events make news, companies need to be prepared to respond -- or not -- the right way.
I see many marketers struggling to maintain handles they started years ago, spending way too much time filling up content calendars and trying to come up with things to say. Meanwhile, they don't spend nearly as much time on more active established platforms, or testing and learning on newer ones.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.