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Warren Zenna

Member since August 2006Contact Warren

Warren Zenna is the EVP, Managing Director of US operations for Mobext, Havas Media’s Global Mobile Marketing unit. With over 20 years of experience in digital marketing, and vast knowledge of the North American market, Warren oversees the strategy, development, deployment and optimization of innovative mobile experiences for brands and provides thought leadership for the Havas Media organization as it advances deeper into the mobile marketing ecosystem. Warren leads Mobext US from the New York office and oversees the entity’s service groups including mobile strategy, mobile experience and product development, as well as mobile media trading and audience planning. He leads a team of mobile experts across Havas’ US offices – New York, Boston and Chicago - including media strategists, creatives, developers and programmatic traders to create meaningful mobile connections between customers and brands. Mobext currently develops mobile marketing solutions for clients such as Sears, McDonald’s, LVMH, Fidelity and Dish Network. Before joining Havas, Warren ran his own digital consulting firm, Zenna Consulting Group. Prior to that, he was the US Strategic Lead for Phonevalley, Publicis Groupe’s global mobile arm. His career in digital marketing dates back to the late 90’s, and includes work for brands across a wide variety of verticals: financial services, consumer electronics, CPG, Healthcare/Pharma, B2B, automotive, luxury, apparel, entertainment, media, retail, etc.

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  • Mobile To Become Top Email Platform by Mark Walsh (Online Media Daily on 05/01/2012)

    I respectfully disagree with John's assessment. MOST of my work email is read FIRST on my smartphone - then the key emails are read again at my office. But its a 'mobile first' paradigm. What irks me most is how marketers just don't get it yet - and how little (10%!) of my email is not yet mobile optimized. I was just consulting a market research firm yesterday on "mobilizing" their content (finally) and one of the first things we discussed were their daily Newsletters. Items like this must be readable on all smartphones. It should be table stakes at this point. Think about how readership would skyrocket if content like this were mobile friendly. The main reason for any unread emails on smartphones is because the experience sucks. other than that people put up with it for how because reading emails on mobile phones is the quickest, most efficient way to receive and respond. Think Blackberry. They mastered this eons ago - and of course fell on their own sword. The platform that finally masters email delivery and readability will prevail. In the meantime, brands and publishers need to get on board and think 'mobile first' for all email communications.

  • One Giant Leap Backwards by David Koretz (Publishing Insider on 06/17/2010)

    Hmmm. A bit confused, David. While I pretty much agree with everything in this post - and humbly cop to my own level hypocrisy - are you not also the President of an Email platform and Chairman of an Ad Serving platform? Seems like this puts you in somewhat of an ethical, Shakespearian, conundrum, no? Thanks for distributing spam to my inbox and sharing my IP parameters with teeth whitening firms. Lets discuss this provocative paradox over drinks -- and in between tweets and Facebook updates.

  • Which Comes First In The Mobile-Social Gender Gap? Mobile Or Social? by Erik Sass (The Social Graf on 03/05/2010)

    C,mom people. Lets not tiptoe around it, please. Women are just plain chattier. Who are we kidding. Men don't chat with each other on this stuff - they chat with women. The study illustrates what anyone would have been able to determine without the investment of research dollars. You write this article like the study discovered something that is unique - like, women use viagra more than men do. The title of this article should have been something like " research confirms the obvious: women talk more than men". Lets get a clue here. Lame study.

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