Jessica BurgetMember since September 2011Contact Jessica
- Manager, Seller Partnerships Centro
- 11 E Madison
- 6th Floor
- Chicago Illinois
- 60602 USA
The Seller Partnerships team at Centro manages the holistic relationship between all Sellers (Publisher, SSP, Vendor, etc.) and our products (Centro Platform, Centro Brand Exchange, Centro DSP) & buying teams. I oversee the onboarding of publishers to centro brand exchange and lead the efforts on header bidding integrations. Beyond our exchange, I manage the PMP inventory development within Centro DSP and also lead the training and support for our vendor partners within Centro Platform.
Articles by Jessica All articles by Jessica
- What I Learned From The Header Bidding Dog And Pony Show in
Real-Time Daily on
Header bidding (HB) -- and with it, server-to-server (S2S) bidding -- showed much promise for advertisers, with access to a publisher's higher-quality inventory. So how should a company select partners for this endeavor and prioritize new tech and vendors that pop up regularly?
Comments by Jessica All comments by Jessica
- What I Learned From The Header Bidding Dog And Pony Show
(Real-Time Daily on
Thanks for the feedback! The Media.net information hadn’t come up in my conversation with them, but it’s good to know for anyone investing in a header bidding strategy.