James Byerly
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- Using Simple Math To Avoid Early Meddling With DCO Campaigns in
Real-Time Daily on
03/13/2017
Many brands are intrigued by the promise of dynamic creative optimization (DCO), since they can run singular campaigns that serve several permutations of an ad to different audiences, and then watch as the campaign optimizes itself. But DCO's allure brings about questions from marketers who look to integrate the technology into their toolkit for the first time.
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