Jim Sears
Member since March 2017Contact Jim- Vice President of Strategy Social Media Link
- https://www.socialmedialink.com/
- LinkedIn: https://www.linkedin.com/in/jim-s-7110987/
- New York New York
- 10018 USA
Jim is the Vice President of Strategy at Social Media Link, bringing over 13 years of experience in marketing and sales - largely in pharma and consumer healthcare. SML is the leading influencer and advocacy activation company that amplifies social media conversation for brands. Through its two solutions, Smiley360 and Vesta, SML makes it easy for brands to activate impactful and trusted reviews and recommendations across social media, triggering action and leading consumers through the path to purchase.
Articles by Jim All articles by Jim
- Marketer's Amnesia: Forgetting What Makes Us Spend As A Consumer in
Marketing: CPG on
03/20/2017
Although I've spent much of my professional life as a marketer, it's safe to say I - like most of us - have spent much of my personal life as a consumer. Recently, a colleague asked me which brands I was loyal to, and I had to really think about it. Finally, I recalled a particular coffee brand that I always buy.
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