Kristin Mehiel is a Senior Director of Sales and Market Development with Experts Exchange. In this role, Kristin leads the B2B sales strategy and corresponding teams. She previously spent three years as the Director of Market Development with Kibo, formerly Shopatron, a SaaS-based, distributed order management e-commerce company. Prior to moving to the central coast in 2005, Mehiel was the founder and publisher of DiningOut Orange County, the area’s leading publication for fine dining and specialty restaurants. Kristin is a graduate of UC Santa Barbara with a degree in Biology. You can often find her on the soccer field rooting on her two young children.
- How Boomers Are Driving Enterprise Purchasing Decisions in
Engage:Boomers on
03/20/2017
For too long, business-to-business marketers have been relying on the same old trope when it comes to identifying the drivers of tech purchases in the office place. Right now, you're probably
imagining a bespectacled whiz kid, gangly and pale, and above all else - young.