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Miles Pritchard

Member since March 2017Contact Miles

As Global Head of Marketer & Agency Solutions, Miles Pritchard’s primary focus is to solidify Lotame’s market position and product solution roadmap, working in conjunction with the marketer and agency clients. Pritchard has extensive media industry experience, having worked with the client-side, agencies, agency trading desks, and DMPs. Prior to his current role, Pritchard served as Lotame’s Director of Market Solutions, where he worked with various teams to address emerging DMP use cases and product requirements, iterate and evolve product capability, and lead a solutions based approach to data management. He has also acted as Lotame’s Director of Client Strategy. Prior to Lotame, Pritchard was a Brand Relations Manager at VivaKi and held positions at the7stars media agency. Pritchard is based in London and holds a BSc from the University of Leeds.

Articles by Miles All articles by Miles

  • The 5 S's Of Data  in Real-Time Daily on 03/21/2017

    Agencies simply don't dedicate the time and energy required to properly verify the partners with whom they're working. They accept scale over accuracy. They accept delivery over efficacy. Why is no one looking under the bonnet when it comes to their data sources? Simply put: They are afraid of the answers.

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