Thomas Jacobson
Member since March 2017Contact Thomas- Managing Director Accenture
- New York New York
- 10105 USA
Articles by Thomas All articles by Thomas
- Don't Set It And Forget It in
Marketing: CPG on
03/22/2017
In recent years, consumer packaged goods companies (CPGs) have invested significantly to deliver a better customer experience (CX) than their competitors. But most have overlooked the one factor that influences CX the most: Price. Now, savvy leaders are recognizing the untapped potential of price to create an entirely new kind of customer experience. Welcome to personalized dynamic pricing.
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